»ÆÉ«¶ÌÊÓƵ

Our partnership

Find out what you can expect from working with us.

Contents

• Our values
• Expectations and responsibilities
• Our assessment process
• Promotion
• Legal aspects

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Our values

Our six core values shape what we, the University, say and do. We support our staff, students and alumni to create a flourishing and strong »ÆÉ«¶ÌÊÓƵ culture that continues our traditions of disruptive creativity and innovation.

At all times we strive for excellence in everything we do. Our success and distinctiveness is defined through our institutional values, and these will underpin our education, research and engagement activities.

• Kindness

  We will broaden and deepen our commitment to care, compassion, and respect for each other, and for the world and people around us, in our decision-making and everyday practices. We will value everyday acts of collegiality and mutual support.

• Integrity

  We will uphold the highest standards of accountability and honesty in our governance and ways of working together.

• Inclusion

  We will embrace the diversity of our students, staff, alumni, partners, and stakeholders, actively addressing under-representation and disadvantage, and consciously creating the conditions for belonging to our community.

• Collaboration

  WWe will recognise that cooperation and collegiality are at the heart of all that we do, creating equitable and mutually beneficial relationships across the University and with our external partners.

• Courage

  We will be brave in the challenge we pose to established knowledge. We will support bold and experimental thinking, challenging conversations, and difficult decisions.

• Openness

  We will be open to each other, to the world, and to our city and region, welcoming and listening to people of all backgrounds, beliefs, and identities. We will share our knowledge, data, and the products of our research as widely as possible, valuing open minds and seeking open dialogue.

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Expectations and responsibilities

What you can expect from us

We're excited to be working with you to represent the »ÆÉ«¶ÌÊÓƵ abroad.

We support you in several ways:

• you will be able to contact a dedicated member of »ÆÉ«¶ÌÊÓƵ staff. They will respond to your queries in a timely and professional manner
• we will process student applications efficiently
• we will provide regular updates to you about the University, including changes to courses and new promotional materials
• we will deliver training programmes, including those covering updates to UK higher education
• we will promote your agency on our webpages. This will mostly be on our country pages for international students.
• we will help advertise campaigns and exhibitions
• we will provide a partnership approach to working together to provide the best level of service to students.

Your responsibilities

As a partner of the »ÆÉ«¶ÌÊÓƵ, your responsibilities are:

• to promote the University in a professional and ethical manner
• to maintain a standard of conduct not harmful to the work, good order or good name of the University
• to submit complete, accurate, and genuine applications
• to act in the best interest of the student and the University at all times. You will conduct all interactions with students in this manner
• to work together with the University to ensure that advice is given to student customers in a professional and accurate manner.

»ÆÉ«¶ÌÊÓƵ staff and an International Student Ambassador at an international study fair in Mumbai.

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Our assessment process

Students require accurate information delivered professionally from our representatives.

This is what we look for when we monitor your performance:

• high standards of integrity
• quality of counselling
• level of proactive engagement with the University and the local market
• the number of students who register for a full degree programme in one year.
• After commission claims are settled, the International Officer for your region will contact you to give feedback on performance over the last year and set targets for the next recruitment cycle.

Representatives will be graded in each of the four criteria with either a ‘poor’, ‘average’, ‘good’ or ‘excellent’ rating.

Feedback will be invited to ensure that there is fairness in the grading and support measures put in place to ensure that representatives are achieving the highest scores possible.

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Promotion

We promote the University via a number of marketing channels and we will rely on your local market knowledge to help us identify the best opportunities.

We are happy to consider joint marketing projects on an individual basis. In order to be considered, we will expect a comprehensive business proposal.

• In person

  Education fairs

  Wherever possible, we will attend your education fairs. In markets where we work with more than one organisation, we will attend as many events as we can. It may not always be possible for us to attend every city, and we will need to be assured of the return on investment.

  At events organised by an external group, such as the British Council, we will ask for assistance. In this case, we would prefer an experienced counsellor who is fully trained to talk about »ÆÉ«¶ÌÊÓƵ, rather than an interpreter employed on an ad hoc basis. While interpreters are useful, we expect that representatives will be able to confidently counsel prospective students with little intervention from us, especially at busy events.

  Please send us the assistant’s name as far in advance as possible, so we can arrange for them to have a name badge.

  Unless requested, please do not send more than one assistant. All data collected must be sent to the International Officer in a GDPR compliant manner within five days of the exhibition.

  Presentations

  We are happy to deliver presentations to students as part of exhibitions and during visits to schools and colleges. In order for us to be properly prepared, please let us know in advance:

  • the size of the group
  • the educational background of the audience
  • if audiovisual facilities are available
  • if an interpreter is available.
• In print

  We are happy to help you advertise the »ÆÉ«¶ÌÊÓƵ in suitable publications in your country. We are able to produce adverts suited to both online and print publications.

  General advertising

  • Send the details of the opportunity to the team member responsible for your country or region
  • Include some basic market research, for example the readership numbers and who it is aimed at as well as the kind of advert you need
  • Adverts must be created by the University’s approved designers in order to ensure they are consistent across all markets.

  Advertising attendance at exhibitions, visits to your offices

  • We are happy to supply copies of our logo to be used within advertisements. Our logos should not be altered in any way
  • We will supply all images from our media library. Do not use other images
  • Photographs of individual team members can be supplied on request. Please do not source images from the internet
  • Please send us a copy via email to approve before printing.
• Online

  The University website is our most important resource for connecting with potential students. We are happy to support online and mobile marketing campaigns to promote events and the University in particular. Details should be provided in line with requirements for general advertising stated above.

  Social media

  We understand the importance of social media. View a list of social media platforms that the University is active on.
  
  There may be some social media sites in your region that »ÆÉ«¶ÌÊÓƵ does not currently engage with. We would be interested in running campaigns using these sites and we will consider all proposals. We would need more information regarding the nature and reach of the site.

  Online exhibitions

  Members of the international team are happy to participate in online exhibitions, and have frequently done so during the Covid-19 pandemic. If we take part in an online exhibition targeted at a specific region, we will encourage students to get in touch with the local representatives. This information will be presented to them as a list, with no company favoured over another.

  If you are organising your own exhibition, it is important that the appropriate IT support is available to us, as well as the security of the site. A realistic breakdown of the commitment individual team members will have to make should be included in proposals too.

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Legal aspects

There are laws that you will need to be familiar with and operate within when recruiting students on behalf of »ÆÉ«¶ÌÊÓƵ.

Information on Data Protection, Anti-Bribery and Anti-Slavery laws can be found within the Representative Agreement.

Further details regarding specific laws can be found on our General Counsel, Governance and Compliance pages:

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